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Snowboarder’s Life in Balance Captured in Endeavor Snowboards’ New Short Flim, “We Are”

VANCOUVER, BC September 1, 2010 – Endeavor Snowboards has released a new short film by Randy Ross called “We Are.”  The film can be found at www.endeavorsnowboards.com http://www.endeavorsnowboards.com video section on the Canadian snowboard brand’s completely redesigned website.

The experimental film-commercial features a haunting soundtrack and depicts the dichotomy present in the life of one of their pro snowboarders, Jody Wachniak.  Images of nightlife debauchery are cut with the journey from waking to hiking solo on the pristine mountain peaks of British Columbia’s Coast Mountains.

“It’s amazing how images of people walking across snowy mountainsides instantly evokes emotions, even from non-snowboarders,” says Randy Ross, filmmaker of “We Are.” “There is something completely lonely, yet completely spiritual about it. It’s balanced. That’s what I set out to capture for Endeavor.”

The commercial for Endeavor was a three-month project shot on location in Whistler and Squamish, and on Whistler Blackcomb and Grouse Mountain. Chayse Irvin was the DP while support camera work was provided by Ross and Selim Matte.

Randy’s creative eye is unparalleled and I’ve always believed in his creative direction,” says Max Jenke, CEO of Endeavor Snowboards. “Being one of the founder..... [read more]

UCI Mountain Bike and Trials World Championships: Return to Mont-Sainte-Anne for the 20th edition [September 3, 2010] [Mountain Biking]
31.08.2010 -- The 20th edition of the UCI Mountain Bike and Trials World Championships is ready for take off in one of the world’s best known mountain bike resorts: Mont-Sainte-Anne, Canada. This evening’s opening ceremony in downtown Quebec City ..... [read more]

2011 Naish Bolt kite-Power with maneuverability [September 2, 2010] [Kitesurfing]
Kitesurfing is an extreme sport and involves a power source which will drag a board on which the person who is handling the leash is perched. The source of power is wind and it is a variable factor which cannot be controlled by any one. What we can d ..... [read more]

Last Chance - Enter Terra Australis and you could Win an iPad [August 28, 2010] [Mountain Biking]
If Terra Australis is on your list of challenges this year then it is time to get your entry in. All entries before 31st August 2010 go in the draw to win an Apple iPad. There is only a few days left. We are excited to announce that Giant has co ..... [read more]

Excellent Opening Day at Ferrolterra Movistar Pantin Classic presented by Billabong [August 27, 2010] [Surfing]
PANTIN, Spain (Tuesday, August 24, 2010) – The opening day of the Ferrolterra Movistar Pantiin Classic Presented by Billabong saw several excellent performances from the strong international field in Round One of competition which was completed late ..... [read more]

Earthwave to challenge the Guinness World Record at Muizenberg next month [August 26, 2010] [Surfing]
The Earthwave Beach Festival will again host an attempt to challenge the Guinness World Record for the most surfers riding the same wave at Surfers Corner on Muizenberg Beach on the weekend of 25 & 26 September 2010. The fourth edition of the popu ..... [read more]

Lay Day for Billabong Pro Tahiti [August 25, 2010] [Surfing]
TEAHUPOO, Taiarapu/Tahiti (Monday, August 23, 2010) – The Billabong Pro Tahiti, Stop No. 5 of 10 on the 2010 ASP World Tour, has been called off for the day, with only small, inconsistent surf available at the main site of Teahupoo. With careers ..... [read more]

World’s Best Surfers Ready for Showdown at Billabong Pro Tahiti [August 22, 2010] [Surfing]
TEAHUPOO, Taiarapu/Tahiti (Saturday, August 21, 2010) – The greatest assemblage of surfing talent in history is converging upon the idyllic South Pacific island of Tahiti, home of the world’s heaviest wave, Teahupoo, for Stop No. 5 of 10 on the 2010 ..... [read more]

Australia's Biggest Swatch TTR Tour Event: The 4Star Stylewars [August 21, 2010] [Snowboarding]
Falls Creek, Australia – August 19th 2010: The Southern Hemisphere leg of the Swatch TTR World Tour moves on to Australia next week where the 4Star Stylewars competition will take place at Falls Creek from August 23rd to the 25th, 2010. A selected n ..... [read more]

Outdoortrophy 2010: Czech team triumphs [August 20, 2010] [Paragliding, Whitewater Kayaking]
150 extreme sportsmen and women, four demanding disciplines, immensely challenging stages and a Czech victory. On Saturday the ninth edition of the outdoortrophy, one of the world's hardest team competitions, took place in Lingenau/Vorarlberg (Austri ..... [read more]

Rock Climbing with Style - Bouldering and Indoor Climbing Gyms [Rock Climbing]
If you are looking for an addictive outdoor sport, it is hard to top rock climbing. Once you try it, you will be hooked and looking for opportunities to go high. Rock climbing may sound like the most basic of sports. Find something to climb. Clim ..... [read more]

Bike Lock Buying Guide [Mountain Biking]
A bicycle lock is a physical security device used on bicycles to prevent theft. They are generally used to fasten the bicycle to a bicycle rack or any immovable object. Bike locks are a safe and inexpensive solution to the safety and security of your ..... [read more]

History of Snowboarding [Snowboarding]
Snowboarding became popular only in the last 15 years. It was pioneered in the late 70's by a small group including Jake Burton Carpenter, Chuck Barfoot, and Tom Sims. Most of these pioneers now have their own snowboard companies, with Jake Burton's ..... [read more]

Snowboarding Vacations for Wintertime Fun [Snowboarding]
Snowboarding is fast becoming one of the most popular winter activities that you can participate in. What used to be a sport for the younger and hip set is now attracting both families and adults. Most of the ski resorts cater to both skiers and snow ..... [read more]

The rising popularity of windsurfing [Windsurfing]
As with any extreme sport or sport in general, there is only so much one can do on a surfboard. Enter windsurfing, a popular way to gain speed and air by using a sail attached to the surfboard itself. A windsurf setup consists of a bi-directional sur ..... [read more]

Kananaskis Invites Fun Mountain Adventures [Hiking, Whitewater Rafting]
Unparalleled horse riding, spectacular fishing, golf holidays, biking, white-water rafting and technical climbing makes Alberta's Kananaskis Country a Rocky Mountain paradise. The dense forest and high peaks provide the perfect backdrop for rejuve ..... [read more]

Paragliders - Some Great Places To See Them [Paragliding]
Paragliders are being flown in thousands of locations around the world. In fact if you are patient and know just where to go, chances are you could see one or two at a place near you. Are you a frequent traveller? Would you be interested in seeing so ..... [read more]

Skateboarding Etiquette - Do's & Don'ts [Skateboarding]
Now that you have graduated from your skateboarding school of hard knocks and you are ready to compete against any one who can skateboard, there are a few rules to follow. Many people do not consider skateboarding a legitimate sport. Many people asso ..... [read more]

A Beginner's Guide for Paintball Equipment [Paintball]
When starting out as paintball player, it is easy to become overwhelmed by the choices of equipment available. The important thing to remember is that players only need four items in order to play: a paintball marker, paintballs, a mask, and a barrel ..... [read more]