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Nike’s Official Press Release About “The Pool”


by Press Release [May 9, 2011]

Nike’s Official Press Release About “The Pool”Nike presents The Pool - a project that transforms an ex-local authority swimming pool in Dagenham, East London, into a world class BMX park.

We’ve drained over 1.5m litres of water and set to work on creating something very special, but riders of all abilities need to be quick as this fantastic building is set for demolition. The Pool will be free to ride, take lessons or just watch the action with local school sessions starting 16th May. The 4-week programme of core events, community interaction and beginner workshops run through to Sunday 12th June with bikes, supervision, pads and helmets available for those who need them.

To launch The Pool we have invited 10 world class riders to choose 3 of their crew and show us what they’ve got for a share of a €25,000 purse. With an incredible array of lines on offer, this invite only event will present a new competition format and demonstrate the unfeasibly high standards that BMX park and street riding have reached in 2011.

The first shots of the completed park will be revealed in the final teaser edit on Wednesday 11th May, where we find out once and for all what happens at The Pool.

Team captains: Garrett Reynolds, Dennis Enarson, Harry Main, Jason Phelan, Alex Kennedy, Ruben Alcantara, Brian Kachinsky, Drew Bezanson, Van Homan and Sebastian Keep

Free open public sessions at The Pool:
21st and 22nd May
28th May - 5th June
11th and 12th June


Keep up to date with the schedule and the latest from The Pool via: www.nike.com/thepool



Start Date: May 21, 2011
End Date: June 12, 2011

Location: Dagenham, East London, England

www.nike.com/thepool




 

 



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